Profit or loss?

Have a look at the pic above and gather your own conclusions but I thought I would share this as I found not only hilarious but quite interesting. After some debating I was convinced that the cost of a tin can was more than the price of this product so I did some research on the production cost of a can. I came up with a rough estimate of about £0.01 – £0.02 so how is it possible to make profit on this product considering the contents must be worth more than £0.02, or are they? LOL